AUTOMATICALLY PERCEIVED IMAGES
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작성일 22-11-13 11:46본문
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설명
레포트/경영경제
AUTOMATICALLY PERCEIVED IMAGES
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AUTOMATICALLYPERCEIVED IMAGES
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AUTOMATICALLY PERCEIVED IMAGES
FUZZY TRACE THEORY
HEURISTIC
CONSCIOUS PRIMING
CORRESPONDENT INFERENCE
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AUTOMATICALLY PERCEIVED IMAGES
FUZZY TRACE THEORY-
Biases in decisions are created due to brain making
dual traces of memory of events
HEURISTIC-
When making judgments under uncertainty,
cognitive shortcuts that reduce complex problem solving
to simpler judgmental operations.
1. Gist trace
Trace of basic idea of entire event
2. Verbatim trace
Trace of specific details of an event
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1. Fuzzy Trace Theory
Gist-
박정희 전 대통령의 딸
Verbatim-
정치적 행보와 정책 수행
2. Heuristics
1. ‘노무현’ 전 대통령 친구
2. ‘사람 중심’ 대선 슬로건
3. 대북 정책 10.4 선언 이행
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AUTOMATICALLY PERCEIVED IMAGES
CONSCIOUS PRIMING-
Postconscious automaticity
Awareness, but unintentional, uncontrollable, efficient
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여성이라서
좋은 사람
인품, 온화
Why do you Support “Park” …(省略)
순서
AUTOMATICALLY PERCEIVED IMAGES , AUTOMATICALLY PERCEIVED IMAGES경영경제레포트 , AUTOMATICALLY PERCEIVED IMAGES
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AUTOMATICALLY,PERCEIVED,IMAGES,경영경제,레포트
AUTOMATICALLY PERCEIVED IMAGES
다.