Le Club Francais du Vin
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작성일 22-09-18 19:39
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Download : Le Club Francais du Vin.ppt
순서
Le Club Francais du Vin
Le Club Francais du Vin
설명
레포트/기타
Le,Club,Francais,du,Vin,기타,레포트
Le Club Francais du Vin , Le Club Francais du Vin기타레포트 , Le Club Francais du Vin
Le Club Francais du Vin
Background
Found in 1973
Mainly French wine
Membership base in France Switzerland Germany
Typical customer segments: 60s
Mission: good wine with good quality
Characteristics: below radar screen (hire wine experts)
Current status
La Selection
-Company’s recommendation
-Detail description label
La Cave
-Discount wine from last year (previous catalog)
-No detail description
Etiquette
-Every two months via a catalog
-Le Club 50,000 members
Current problem
Discrepancy between forecast and actual demand delphi method and sales pattern
Inventory management and uncertain demand
Ex) Jan 2004 case
Overage cost
-Warehouse cost
-discount
Underage cost
-Lost of customers(current and potential)
-No gross margin
Cost analysis
White
Red
Ave price
7.40
10.01
Ave margin
3.70
5.00
Ave margin-shipping cost
2.45
3.75
White
Red
ave.price
7.40
10.01
ave.margin
3.70
5.00
ave. discount cost
2.96
3.00
ave. wareh…(drop)
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